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When moments are worth paying for

Deliver the performance the moment requires with differentiated connectivity.

Different situations, different connectivity needs.

The stream of a lifetime. A broadcaster breaking news. A million-euro deal that just can’t wait. There are moments that matter, and moments that matter more. This is what differentiated connectivity is all about. Let's explore how you can make the most of these moments.

This is your moment

There are critical moments in consumers' and businesses’ daily lives when network performance matter more, and when willingness to pay surges – whether they’re streaming live video from a concert, managing secure mobile payments at a bustling festival, or engaging in a pivotal online gaming session. These are moments when differentiated connectivity truly makes a difference.

Differentiated connectivity is about creating service offerings with predictable performance that meets the diverse requirements of both consumer and enterprise applications.

Bringing differentiated connectivity to life

Match days are the best days and this is a must win game. You have been looking forward to this. You have secured tickets for really good seats. You want to be able to share the excitement and enrich the game experience with access to instant replays at critical moments, like VAR decisions.

What if you offered a package for dedicated fans, that gives both downlink and uplink speeds, to watch replays, get player stats and share the magic moments with friends that could not come.

A flow moment: The stadium is filling up. The event security operations center has full situational awareness. Video streams feeds information from body cams, fixed cameras and drones. The security staff can be directed to always be at the right place at the right time. 

What if you offered a secure, dedicated connection for situational awareness so that the event security operations team can take better informed decisions.

The flow moment: The home network stands up to deliver a premium experience for all family members connected at once.

What if you offered a premium FWA package this summer to secure great sports experiences from the sofa, while the rest of the home stays online without compromise.

A Done moment: The photojournalist that captures that great shot needs to get it to publishers instantly. This is what will make or break the day – or even the career - for the photographer. The file is big is and precious.

What if you offered a package guaranteeing accelerated upload speeds when it is needed to give the photographer a competitive advantage.

There are big moments that need sharing to an expectant audience.

The ‘Flow’ moment. A spectacular sight needs capturing and sharing to millions while on location. Differentiated connectivity allows you to deliver guaranteed uplink for seamless live broadcasting.

What if you offered a performance-based connection for media companies to keep their audiences watching and entertained.

With 190 million card payments each day in Europe alone, differentiated connectivity ensures your payment terminals stay cool under pressure.

The ‘Flow’ Moment. The big game has arrived and you’re a food truck vendor at a stadium with 60,000 fans. Making the most of the opportunity to sell as much food as you can! With a secure, dedicated connection to make sure transactions go through, its going to be a very profitable day.

What if you created a proposition for small businesses where they could have this service wherever (and whenever) they needed to take payment. Keeping their customers happy and products flying off the shelf.

A win moment: The team is on their way to a critical customer meeting. The presentation must be updated with the latest figures. Collaborating on the necessary edits and getting the information from the company servers they will be able to get ready before arrival.

What if you could offer a package with predictable and secure cloud connection, so enterprises can enable employees to be productive on the move?

Not all business moments are equal. Some need reliable connectivity at the right time.

The ‘Win moment’. A high-stakes video call for the deal of the century and you’re stuck in traffic. A deal that won’t wait. Differentiated connectivity deliver a secure, dedicated connection for uninterrupted conferencing.

What if you offered a performance-based proposition dedicated for executives, so they can connect with their customer and secure the big deal.

To stay relevant with thousands of followers, differentiated connectivity ensures influencers connect and stream without lag regardless of the network traffic generated by thousands of fans at major events.

The ‘Wow’ moment.  The big concert. Thousands of fans in one venue. Right in the middle of it all, an influencer is livestreaming the entire experience. With a dedicated network slice and superior uplink performance, they can stream in the most crowded environments, no buffering, no lag — just seamless, real-time sharing.

What if you created a performance-based proposition dedicated for influencers and content creators, so they can entertain their followers and raise their profile to attract new audiences.

To be in the moment, differentiated connectivity ensures gamers stay connected on the move without lag and buffering.

The ‘Win’ moment. The crucial game. Being part of the team. Right in the middle of a big level, a gamer is in the thick of the action. With super low ping and millisecond latency, they can reach the final round — just seamless, real-time moments to stay competitive without a worry of letting everyone down.

What if you created a performance-based proposition dedicated for gamers, so they can stay in the moment, complete their challenge, and get to the next level.

5G Talks

5G Standalone: A winning strategy for business growth

Ericsson experts and telco operators MasOrange and Telia discuss how 5G Standalone and differentiated connectivity can support new commercial models, stronger customer experiences, long-term competitiveness and enhanced brand equity.

MasOrange reveal insights into their differentiated connectivity journey.

Angelica Sanchez, Brand Portfolio Director and Alberto Pérez Velasco, Value Proposition Manager, share their challenges, learnings and top takeaways from investing in 5G Standalone and the creation of new offers for their customers.

Watch the full 5G talks broadcast.

  • Gain valuable insights from new global research on differentiated connectivity and its business impact
  • Hear how leading providers MasOrange and Telia are testing and launching new propositions
  • Understand what growing AI usage means for future network demands
  • Discover where real opportunities for growth are emerging and how performance is central to success
Explore 5G Talks

Moments in action

Today, nearly all mobile service offerings are centered around packages of data volume. These offerings are delivered with “best-effort” performance, giving users the best possible performance the network can currently deliver. The challenge is that the connection isn't guaranteed at the specific moment the user needs it most. Differentiated connectivity provides CSPs with the opportunity to explore and consider performance as a value proposition, expanding new types of tiered and premium service offerings to consumers and enterprises. Here’s a few examples:

From best-effort to best-in-class connectivity — premium FWA in remote areas of Greece

COSMOTE TELEKOM is redefining connectivity in Greece — bringing high-quality broadband to islands and mountain communities where traditional fiber rollout simply isn't feasible. As the first provider in the country to fully leverage Fixed Wireless Access on a 5G Standalone network, powered by Ericsson, they are setting a new standard for what advanced connectivity can look like.

5G Standalone for autonomous transport

Telia and Ericsson are collaborating with global truck manufacturer Scania to explore how Ericsson’s 5G Standalone capabilities, delivered through Telia’s network, can provide the predictable performance autonomous operations require at scale. This is part of the NorthStar innovation program launched by Telia and Ericsson.

Singtel's journey into differentiated connectivity

Explore the case study to gain insights from Singtel's innovative stepwise journey into differentiated connectivity: exploration, scale, and commercialization.

Festival vendors get superior connectivity

Working with Vodafone, we had dedicated connectivity for food and drink vendors and event operations teams at a festival in the UK.  

Insight to help with your business case

Insights driving moments that matter

Moments of hope, desire or unease make peoples’ willingness to pay suddenly skyrocket. These moments represent an opportunity for the telecom industry to bring new offerings to the market and drive growth. In this article series, we explain and demonstrate how.

A new opportunity for the telecom industry: Introducing moments – when willingness to pay spikes.
Read insight series: part 1

Get to know the four types of moments
Read insight series: part 2

Turn planned moments into offerings – Wow! and Flow!
Read insight series: part 3

Turn spontaneous moments into offerings – Done! and Win!
Read insight series: part 4

Scale up with moments – from unique offerings to a portfolio of moments
Read insight series: part 5

Insights driving moments that matter

Winning in the market with differentiated connectivity

Differentiated connectivity can elevate key moments for 5G users. Our Ericsson ConsumerLab report ‘Winning in the market with differentiated connectivity offerings’ provides consumer behavior insights related to their experiences and expectations of mobile services and explores the opportunities that opens up for service providers.

Global momentum in commercial differentiated connectivity services

Ericsson Mobility Report article: New offerings that leverage 5G Standalone (SA) capabilities, such as network slicing, have progressed from limited pilots and niche experiments to fully launched commercial services.

Modernizing enterprise IT with 5G

Ericsson Mobility Report article: As digital transformation accelerates in the enterprise sector, service providers are well positioned to modernize enterprise IT, shifting from traditional site-bound perimeter models to secure, zero-trust endpoint-centric models that improve user experience while enabling agile, resilient operations.

Scale your portfolio of premium offerings at events

Large sporting events and huge concerts drive large numbers of visitors to towns, cities and venues. For fans, a premium connection elevates their experience. For the ecosystem of partners and businesses, having a predicable network connection that supports their business outcomes is crucial. Developing propositions to support fans and businesses and organizations generates new revenue opportunities for mobile operators.

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What do you need to make this happen?
How do you achieve differentiated connectivity? It’s a journey that unlocks your network potential. Access our handbook that will take you through our three-stage blueprint of exploration, scaling and monetization – designed to help you craft a competitive edge.

Evolve to a high-performing programmable network

It is time to move beyond the era of traditional mobile broadband. The breakthrough of high-performing and programmable network capabilities is unleashing a new era of business innovation built around differentiated connectivity and network APIs, opening up new revenue streams. This is not just a network evolution, it’s an industry-wide revolution that will transform what mobile services can enable and how they are monetized. Are you ready for the open network (r)evolution?

Find out more
Evolve to a high-performing, programmable network
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